WhatsApp has announced upcoming changes to message rates that will take effect on
October 1, 2025 at 12:00 AM (according to your WhatsApp Business Account timezone)
.We want to ensure you stay informed and prepared for these updates.
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Rate Increases
- United Arab Emirates (UAE): Marketing message rates will increase.
- Colombia: Utility and Authentication message rates will increase.
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Rate Decreases
- Mexico: Marketing message rates will decrease.
- Saudi Arabia, Argentina, and Egypt: Utility and Authentication message rates will decrease.
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Regional Mapping Update
- Zimbabwe (+263 country code): Starting October 1, Zimbabwe will be mapped under the “Rest of Africa” region instead of “Other.”
- Messages to WhatsApp users in Zimbabwe will now be charged as per Rest of Africa rates.
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What This Means for You
- If you run Marketing campaigns in UAE or send Utility/Authentication messages in Colombia → you may notice slightly higher costs.
- If your primary customer base is in Mexico, Saudi Arabia, Argentina, or Egypt → you’ll benefit from reduced costs.
- If you communicate with customers in Zimbabwe → pricing will now follow the Rest of Africa structure.
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Next Steps
No action is required from your side at this moment. However, we recommend:
- Reviewing your ongoing and scheduled campaigns in these regions.
- Adjusting your budget allocation once the new rates are live.
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We will be sharing the exact updated rates with you shortly
, so you can plan ahead with complete clarity.At DoubleTick, our priority is to keep you updated and help your business continue scaling without surprises.